Every Pin on Pinterest is an idea—like a recipe or an outfit—that links back to the website it came from.
When you give Pinners a good idea, they’ll want to try it. They’ll engage with your Pin by saving it or visiting your site.
Plus, when someone saves your idea, it spreads to more people through search results, feeds and recommendations. That’s how you get discovered on Pinterest—and that’s why a single Pin can drive tons of brand awareness, engagement and referral traffic, all for free. And you can always promote your Pins to get them in front of even more people.